How dynamic can a mobile marketing experience be? We all know that there are plenty examples of how a web based experience can be customized, one of my personal favorites is the Facebook Connect app
Frenzied Waters that the Discovery Channel used to promote the most recent Shark Week. It pulls the information from your Facebook profile and puts together a shark attack news story with you as the victim. It's a little creepy but I think it's a good example of the type of mobile marketing experience we should strive to provide. Many of us have all types of information about ourselves posted on our profiles and platforms like Facebook Connect allow for that data to be used to create an experience that can be both engaging and entertaining. The question is can that experience be effectively translated from the web ton mobile media.
I think that there are amazing things being done with location based mobile campaigns, and that's a great thing but I think in the future the mobile experience will be able to more effectively combine where I'm at with who I am, what I want,what I already have and who I'm with. I know there are some services that have begun to try to do this but I have not seen any that I've been impressed by so far. If you know of one please send me the info (nathaniel.crawford@gmail.com) Just my 2 cents for the day.
Till Later,
Nathaniel
